Print journalism worldwide is heading down the drain and there is pretty much bugger all we can do about it. In every mainstream news outlet in the US, the UK and here in Australia the death knell is ringing and it's getting louder and louder and louder. And what section of the newspaper will probably feel the initial brunt of this? One guess.

If you haven't discovered The Monthly magazine, I advise you to pop down to your friendly, local newsagency and pick up a copy. This month's issue (June) is still as insightful and relishing as ever, most particularly for an article, War of Words, that ex-Sydney Morning Herald editor Eric Beecher has penned.
He begins the article with this very real summation; "It would be difficult to overstate the serious media’s anxiety about the future of quality journalism. This anxiety stems from an old dilemma – is journalism a public trust or a business? – overlaid on a new dilemma: that as the internet matures into a successful commercial medium, the funding model for quality commercial journalism is collapsing. This is no longer simply a debate about the role of press barons like Rupert Murdoch. It is now about whether the owners of quality commercial journalism – predominantly the owners of the world’s major newspapers – are prepared to accept lower profits and diminished share prices in order to continue funding costly but important journalism. There can only be one conclusion: in your dreams.”
To clarify his statement, consider these US newspaper sales figures he quotes; "Industry profitability - the profit earned from every dollar of revenue - has fallen from 22.6% in 2002 to 17.8% in 2006. Newspapers' share of media advertising has declined from 24.9% in 1990 to 15.8% in 2006... And the picture is even worse when it comes to younger readers: only 35% of 18-34 year-old Americans read a daily newspaper last year. The figure was more than 70& in the early 1990's."
The arts desk of the Sydney Morning Herald are feeling this global pinch. Beecher points out that "at Fairfax Media, historically the home of Australia's best commercial journalism, the mood is grim. Journalists at its flagship newspaper, the Sydney Morning Herald, recently launched industrial action over the company's decision to cut 35 jobs following two earlier rounds of editorial redundancies".
The situation is not just felt at the Sydney Morning Herald, but all the major dailies around the country. They now find themselves in the position whereby once an arts journalist goes, they are not replaced. The SMH arts desk journalists Clare Morgan, Richard Jinman, Bryce Hallet, Angela Bennie and Valerie Lawson must be feeling the strain. Is it any wonder that so much content filling the arts pages is now book reviews from academics and freelance writers, press release articles and feature stories pulled straight from The Guardian, The Times or The New York Times?
But what will happen when even those respected newspapers can't provide quality arts content to the SMH? What will the SMH do then? It is not an unfathomable prospect. Just this week, Lyn Gardner, reviewer for The Guardian, explained how reviews were being 'squeezed' and 'now I seldom get to write more than 300 words'.
Beecher goes on to quote New York investment banker and former NY Times reporter Steven Rattner who is "considering new models for the news business. He proposes not-for-profit status for journalism." Rattner states that "instead of having billionaire moguls as proprietors, we could try to turn them into philanthropists who found non-profit organisations to buy and operate their local papers."
This is an extraordinary situation that will become desperate for arts journalists and arts interested readers across the country. We have already seen the beginning of a down grading in quality and it is going to get worse. It is going to be more 'entertainment' focused, more 'celebrity' focused and the arts pages as they are presently known will very likely evaporate.
Newspapers within ten years will barely exist in print editions and will have to exist without relying on the volume of advertising or classified revenue that they once did. Costs will be cut, arts articles will be even further diluted and readers will turn to the alternative's - blogs, independent websites and other online sources. Which they are already doing.
Sydney's online presence is presently not a good example, but this shift is occurring in a major scale very close to home. In Melbourne we really have an extraordinary situation opening up with its organic and now prolific online arts journalism and criticism coverage. Not only is there Alison Croggon's Theatre Notes, but we also have Chris Boyd from the Herald Sun blogging away, as well as Matthew Clayfield's excellent Esoteric Rabbit, Matt Scholten, Melbourne Film Blog, Mink Tails, Richard Watts... the list goes on and they are all listed here. This is not to mention the independent arts websites, Aussie Theatre, Australian Stage and my sometime employer ArtsHub.
But can pages such as this or any other blog or independent site guarantee the quality and quantity that the mainstream could once be proud of and without the finances? With the proliferation of blogs, will we get to the point of critical mass and a saturation of opinion? George Hunka of Superfluities has already expressed a disatisfaction with the present blog roll of arts sites saying "online theatre criticism is becoming just as fragmented and prone to simplistic reductionism as that in the mainstream media."
Thomas Friedman of the New York Times touches on this proliferation in an article re-produced in the Herald last week.
"When everyone has a blog, a MySpace page or Facebook entry, everyone is a publisher. When everyone has a mobile phone with a camera in it, everyone is a paparazzo. When everyone can upload video on YouTube, everyone is filmmaker. When everyone is a publisher, paparazzo or filmmaker, everyone else is a public figure. We're all public figures now."
It's all very well for us to be public figures now at the whim of blogs but who will have time to do quality research and articles and who will pay for them? It won't be Uncle Rupert, or the shareholders at Fairfax. Why would they when they can get quick, easy and cheap content from international news outlets?
At present the arts blogs that exist generally provide a wonderful alternative to sit beside the mainstream outlets that has arisen out of a dissatisfaction with the diversity and quality of their content. But where will that reference point go to when that mainstream starts to disappear. Do we need some sort of self-devised regulatory system? Or is the future with publically funded media? Even the ABC is now boggled eyed at how they should move ahead with their online content.
I attended a small panel last weekend at PACT Youth Theatre in Sydney's inner west. Tessa Needham from Australian Stage, Briyoni Treesize from Reeltime and Eliza Sarlos from fbi Radio were in discussion with Tiek-Kim Pok about criticism in today's society. It was a discussion that would never have happened five years ago... young online commentators throwing ideas around about the role of critics and the impact of their new voices within it.
Unfortunately, they didn't really get their hands dirty and part of me thinks this comes from a certain naivety. I don't think people realise the position that the online commentators are presently in and how quickly the whole state of affairs is going to alter. Quality content will soon be reliant on independent commentators and online sources, squeezing out and diluting the mainstream as it loses revenue.
There is a public demand for quality content but the boundaries are shifting with who can provide this quality within the print and online medium. It's all very well to have the blogs, but how can we maintain (even advance) the quality and the sophistication? Where will it all end up? Will this revolution end up being for display purposes only?
Image: safecom.org.au